Original artwork by @studio.heidi
Concept & design by Bonnie Marshman
Explore the campaign
Coming November
Welcome to Matrescence
Why these cards exist
because they were missing
When a baby is born we know exactly how to welcome it, we don’t always know how to welcome the mother being born alongside it.
The baby has always belonged on the card shelf,
We’re making room for the mother too.
You may be wondering…
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Matrescence is the physical, emotional, psychological, social, and identity transition that occurs as a woman becomes a mother.
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Because a mother is born too. New Mother cards acknowledge the often unseen transition of becoming a mother. They speak directly to the main character rather than vicariously through her baby.
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Most new baby cards celebrate the arrival of a baby. New mother cards recognise the new mother.
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New mother cards are not just for first time mum’s, a mother is “new” with every birth.
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Many of us were never given the language for this transition ourselves.
The Language of Matrescence is a short downloadable PDF exploring words and phrasing that can help give language to the experience of matrescence.
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muh-TRESS-ence (rhymes with adolescence)
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We offer professional pricing on full collections for practitioners supporting women through matrescence.
If you’d like to gift matrescence cards as part of your work, please get in touch via the contact form. -
Flat rate international shipping is available for UK, USA, NZ, CAN.
If your country isn’t listed please reach out via the contact form for specific pricing.